Is the media phone interview dead?
It used to be that editors would do everything in their power to coax reporters out of their chairs and into the world where they could talk to their sources and cover stories in person. Nowadays, that...
View ArticleWhen Reporters Get it Wrong
As I watched a teaser for Monday’s “Today Show” with Savannah Guthrie replacing Ann Currie, I was reminded of all the media coverage that surrounded Currie’s departure just a couple of weeks ago. First...
View ArticleThe cringe-worthy things journalists do
The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: This week marks four years since I became a PR professional after spending nearly two...
View ArticleNewspaper Journalists Becoming An Endangered Species
Newspaper journalists are a dying breed. According to The American Society of News Editors’ (ASNE) annual newsroom census, which was released last week, 2013 saw a net loss of 1,300 full-time newspaper...
View ArticlePress Releases Do Matter – How to Make Sure Yours Gets Attention
Press releases go back to the beginning of time for public relations, more than 100 years. In today’s digital age, I’ve often wondered how effective they are in getting the media’s attention. I found...
View ArticleJournalism and a Trump White House: What are the PR Takeaways?
No matter what side of the aisle your political beliefs fall, it’s hard not to watch the very public antagonistic relationship President Trump and his administration are having with the media. While...
View ArticleWhat Communicators Can Learn from the White House Press Secretary
As communicators, it’s hard not to have an admiration for one of the toughest PR jobs on earth: The White House Press Secretary. Watching the current White House Press Secretary, Sarah Huckabee...
View ArticleIs the media phone interview dead?
It used to be that editors would do everything in their power to coax reporters out of their chairs and into the world where they could talk to their sources and cover stories in person. Nowadays, that...
View ArticleWhen Reporters Get it Wrong
As I watched a teaser for Monday’s “Today Show” with Savannah Guthrie replacing Ann Currie, I was reminded of all the media coverage that surrounded Currie’s departure just a couple of weeks ago. First...
View ArticleThe cringe-worthy things journalists do
The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: This week marks four years since I became a PR professional after spending nearly two...
View ArticleNewspaper Journalists Becoming An Endangered Species
Newspaper journalists are a dying breed. According to The American Society of News Editors’ (ASNE) annual newsroom census, which was released last week, 2013 saw a net loss of 1,300 full-time newspaper...
View ArticlePress Releases Do Matter – How to Make Sure Yours Gets Attention
Press releases go back to the beginning of time for public relations, more than 100 years. In today’s digital age, I’ve often wondered how effective they are in getting the media’s attention. I found...
View ArticleJournalism and a Trump White House: What are the PR Takeaways?
No matter what side of the aisle your political beliefs fall, it’s hard not to watch the very public antagonistic relationship President Trump and his administration are having with the media. While...
View ArticleWhat Communicators Can Learn from the White House Press Secretary
As communicators, it’s hard not to have an admiration for one of the toughest PR jobs on earth: The White House Press Secretary. Watching the current White House Press Secretary, Sarah Huckabee...
View ArticleTips for Leveraging Media Coverage
Today, securing earned media coverage is more challenging than ever. Shrinking or disappearing newsrooms, fewer reporters who are being asked to cover more beats and churn out more content every day...
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